Financial services and sponsored links

Electronic Services (IT) in the Banking and Financial Institutions

This research investigates the methods for improving the quality of IT services (electronic services) in the Melli Banks branches in Mashhad province, where QFD and ANP models were operated. To this concern, three-dimensional, usability, service interaction and information quality to improve IT service quality were examined. The results of the analysis of the opinion of Melli Bank Customers ind...

The Race for Sponsored Links: Bidding Patterns for Search Advertising

Paid placements on search engines reached sales of over $10 billion in the U.S. last year and represent the most rapidly growing form of online advertising today. In its classic form, a search engine sets up an auction for each search word in which competing web sites bid for their sponsored links to be displayed next to the search results. We model this advertising market focusing on two of it...

Research Financial Services Contacts

Research Financial Services Contacts

Research Financial Services Contacts